Iraq has considerable untapped growth potential, finds TNS study

Many see Iraq as “The next big one,” according to a recent study which unveils a deeper understanding into the Iraqi consumer.

A recent study and first-of-a-kind-initiative, ‘Iraqi As Consumer 2012 (IRAC),’ found that Iraq has considerable untapped growth potential and is seen by many as “The next big one.”

The study, which spanned 10 cities, looked at the country from the inside out to unearth the Iraqi of today – their lifestyles, beliefs and aspirations. Key outcomes from the study included understanding of socio-cultural, economic factors, identification of emerging trends and their impact on consumer behaviour and attitudes, as well as an in-depth understanding of consumer lifestyles.

The study was done by TNS MENA, one of the world’s largest market research organizations.

To read more about the study, click here.